Recently the market of financial technologies in Ukraine has become the most popular. The Eat Easy specialists continue to develop it for a long time. Initially there were some problems. During the year the company was able to sell products in three hundred and fifty stores.
How did you manage to achieve such a result?
Tetyana Izmailova wanted to lose weight by only twenty-six kilograms. At thirty-six years of age she decided to debate proper nutrition. Tina Kandeleki already posted her post on Instagram. She joined a service that provides healthy eating. Ms. Izmaylova became interested in this business. When 2014 came around, she wanted to create such a business. She invested 2 thousand dollars in it. Now the employees of "Just" are producing an organic sandwich with fermented juice. In 2020 the company managed to reach a turnover of 20 000 hryvnias. In 2021 the company was able to sell healthy products worth 36 million hryvnias in 6 months. It took close to nine years to grow. Before reaching success on the vibrant market, they made a lot of mistakes.
Kraftmaker from Instagram has come a long way. The business was built on the principle of "and then it will come out. So says the former boyfriend of Tanya Nykyta Izmailov and the owner of the N1 Foundation.
Earlier he was a top manager of the technology company Parimatch. After leaving the gaming industry, he started building the number one investment corporation. In 2016, I decided to work on the startup Tetyana created.
The beginning was quite optimistic. But the customers over the market were ready for such a product. I would have liked that the customers would have come with an income above the average. But the revenue was lower than expected. In order to purchase road equipment, Ismailov invested two and a half million dollars. The company must supply healthy food for at least two hundred. Ismailov said that it is important to do it in a larger quantity. Then we decided to use dumping. Pike, which cost 2500 hryvnia, was sold at a price of 1200 hryvnia.
The managers of the company "Eat Easy" decided that if they began to inform the market, they could make a great profit. So they used the services of nine marketing consultants. But they were unable to do anything. Now there are only four people working in the sales department.
To reach a larger market, we had to add branded stores To Go. But the popularity was low here. There is a special technology for food products. Throughout the day the company could serve only one hundred customers. This did not allow the company to reach a larger scale. In order to take thousands of customers, another production facility had to be duplicated.
In order to keep the company at 94 persons, you need to have the amount of 5 to 7 thousand dollars per month. Also needed a constant financial contribution to the business every three years.
There is no tension at Eat Easy. The staff was full of permanent people. The top manager had to reduce the number of employees. Gubarenko had a desire to produce drinks. They will be available for trade and import. Їm was asked to close the stores and the plant itself. Tetyana was able to convince them that this was an entirely different matter. For some time nothing was desired. Then Izmailov had to wait. To buy new equipment, he invested two and a half million more. He lost his previous efforts. He left only the brand in the team, as well as a few people. The engine product was kombucha. This drink, the preparation of which is used tea mushroom.